Marketer · Entrepreneur · CEO at Medi Case
SamirAdhikari.
Six years of getting people to care — from a pizza counter in Kathmandu, to a televised kitchen, to healthcare. I build the plan, lead the team, and stay for the part where it actually has to work.
- Now
- CEO, Medi Case Pvt. Ltd.
- Before
- Chef Nepal · Pizza Pasal
- Trained
- MBA, Tribhuvan University
01/About
Brands are built in the room, not the deck.
I came to marketing through a maths degree and a pizza oven. Numbers taught me to ask what's actually moving; running a restaurant taught me that no strategy survives a Friday night rush.
What stuck with me from both is that marketing isn't a department. It's every moment a customer meets the business — the menu, the phone call, the delivery, the sponsor deck. Get those right and the campaign has something true to say.
That's how I've worked since: close to the customer, close to the team, and honest about what the numbers are saying. Whether it's a food brand, a television show or a healthcare company, the job is the same — earn attention, then deserve it.
6+
Years in marketing & brand
~10
People led at Chef Nepal
3
Companies built or run
02/Services
Where I’m most useful.
- 01Brand & marketing strategyPositioning, messaging and campaign plans that a team can actually execute — built around the customer, not the slide deck.
- 02Sponsorship & partnershipsFinding the partners and sponsors who make sense for a brand, making the case to them, and keeping stakeholders aligned once they sign.
- 03Team leadershipGetting marketing, communication and production pulling in one direction — with a clear plan, short feedback loops and room for people to own their work.
- 04Launch & operationsTurning a plan into a business that works on an ordinary Tuesday, not just on launch day — from the first customer to day-to-day operations.
03/Work
From the dough to the boardroom.
I
2020 — 2022
Co-founder
Pizza Pasal· Kathmandu
Learning the whole business, one pizza at a time.
I co-founded Pizza Pasal while doing my MBA — the youngest of the founders. There was no department to hand things to, so I did all of it: the dough, the counter, the marketing, the delivery run. It taught me how every part of a business connects to the customer.
- Youngest co-founder, started during my MBA
- Hands on from making the dough to delivering the pizzas
The dough, the counter, the marketing, the delivery run — there was nobody else to hand it to.
II
2022 — 2023
Marketing Manager
Chef Nepal· Kathmandu
Growing an audience for a televised kitchen.
At Chef Nepal I ran marketing for the show — building strategy with our consultant and PR & Networking Head, working with the board to bring sponsors in, and leading the people who made it all happen on and off camera.
- Built marketing strategy with the consultant and PR & Networking Head
- Worked with the Board of Directors to secure sponsors and widen the audience
- Led a team of around ten across marketing, communication and production
On set at Chef Nepal 
With Chef Santosh Shah III
2023 — Now
Chief Executive Officer
Medi Case Pvt. Ltd.· Lalitpur
Setting the direction, and owning the calls.
Today I lead Medi Case. The job is deciding where the company goes and making sure day-to-day operations actually get it there — with the same customer-first thinking I learned behind a pizza counter.
- Own strategic direction and major corporate decisions
- Oversee operations across the business
Same question as behind the pizza counter: what does the customer actually need from us today?
Education
2019 — 2021
MBA, Marketing & Entrepreneurship
School of Management, Tribhuvan University
2014 — 2018
B.Sc. Mathematics — First Division
Tri-Chandra Multiple Campus, Tribhuvan University
04/Field notes
Meetings, partners and a few late dinners.
05/Kind words
What people say when I’m not in the room.
I had the pleasure of working with Samir and was thoroughly impressed by his expertise and dedication. His commitment to excellence and attention to detail are truly commendable. Samir is not just a professional but a trusted partner, and I look forward to future collaborations.
Santosh ShahMaster Chef
06/Contact
Got something worth building? Let’s make people care.
Partnerships, brand work, advisory, or a coffee in Kathmandu — the inbox is open and I reply to every real message.
- Phone
- +977 980 127 6198
- Based in
- Kathmandu, Nepal